The Top Chef Knork 20 piece packaging I designed combines the Top Chef colors with Knork‘s minimal style staying true to Knork‘s philosophy of clean simple lines while reflecting the Top Chef branding. The result is a finely displayed timeless flatware set unparalleled in functionality and appearance.
After a successful relationship using only Knork flatware for all meals served on the Top Chef television show in past seasons, Knork commissioned me to create a new flatware line specifically for Bravo to market under their Top Chef brand. Maintaining Knork‘s life long durability and patented functionality, the new line was created to cater to their upscale market.
This is one of the initial concept pieces, the salad fork to be specific, that I did for Knork as we began our work on the Top Chef Flatware line. Modeled to have large spaces between thin tines, the intent of this piece was to be able to easily manage large amounts of greens.
Using the cutting board as a brace, the packaging is highlighted by a single piece of paper that snakes its way around and behind the cutting board, then in between the clam shell plastic that creates the illusion of the knives floating in space above the cutting board. The floating effect is completed by the final tip of the paper seen in front of the knives displaying the brand and product information. The cutting board, clam shell, paper, and knives are then contained within a clear plastic box which can be hung for display by the handle in the cutting board.
As Knork continues to expand their flatware line, I was contacted to design a card that would display the child size pieces prominently among other children’s utensil retail options with minimal waste, while retaining consistent visual style when placed alongside their existing flatware options.
Following the popularity of the Bouillon spoons and Teaspoons included in their other sets, Knork decided to offer these in 6 Pack sets. The accompanying images represent options that Knork was provided with. The color variations are intended to discern between the finishes available on their flatware.
Following the fun I had with Knork designing their flatware tray, I was again contacted to create packaging design, this time for their flatware line. Needing to discern between gloss, duo, & matte finish, the designs for their 18/10 nickel flatware are similar using a hand illustrated outline of the flatware contained therein. — Flatware
After designing the flatware tray for Knork, they asked me to finish my product by designing a wrap to highlight the item’s use and other information about Knork. Using a front to back strip, the item sets itself apart on shelves through its minimal design and vertical strip packaging. — Tray
Knork contacted me to create some mock-ups of a possible flatware tray using Photoshop. After questioning their motives, it was established that they could get me a 3D model of each of their pieces of flatware so I could create renderings for them to use during their proposal. Luckily, Knork and their perspective retailers were ecstatic. Now that a design had been established, I worked alongside Knork with RapidPSI to refine the design before production. You can now purchase this item online or in house good stores. — Tray
Intended as a compact travel option to safely transport the 3 main pieces of the Knork flatware family; a place knife, place spoon, and original dinner Knork, these renderings represent their retail item offered with dishwasher safe silicone rubber top and bottom caps sealing the plastic tube.
As a hobby and side project, I make music that may or may not have genre associations. Step Potential is described as: “When current is flowing from a tower to the earth ground, the ground potential rises at the tower and a voltage gradient will occur based on the resistivity of the soil, resulting in a potential difference between two points on the ground.” With this in mind, I designed a simple bolt of electricity in the form of a stylized “S” that would be best suited as the iconic logo with the initial release named “Electricity Present”. Listen on SoundCloud or the minisite.
As TR Manufacturing plans to expand their breadth of services, this logo concept was made to reflect the various materials it may be printed on displaying their diversity and ability to adapt to their client’s varying needs.